Top 5 iOS Photo and Video Apps in Australia, Q4 2021

During the fourth quarter of 2021, the top 5 photo and video apps on iOS in Australia showcased interesting trends in downloads, revenue, and active users. Here's a closer look at how each app performed, based on data from Sensor Tower.

Instagram saw a varied performance in weekly downloads, peaking at approximately 39K in mid-October and ending the quarter with around 34K downloads. Weekly revenue for the app fluctuated, starting at about $2.4K and dipping to $346 by the end of December. Active users remained relatively stable, averaging around 4.9M throughout the quarter.

YouTube: Watch, Listen, Stream experienced consistent weekly revenue, mostly hovering around $300K, with a peak of $351K at the beginning of the quarter. Downloads saw a notable increase towards the end of December, reaching nearly 48K. However, active users showed a slight decline from 12.5M to about 12M.

Snapchat had a notable increase in weekly downloads, starting at around 14.5K and peaking at 28K by the end of December. Revenue remained minimal, with only a few weeks showing small amounts. Active users grew steadily, starting at 3.4M and ending the quarter at approximately 3.7M.

CapCut - Video Editor maintained a consistent download rate, with a slight increase towards the end of the quarter, reaching about 22K. Active users also showed growth, from 80K to around 96K by the end of December.

Google Photos: Backup & Edit saw a steady increase in weekly revenue, starting at about $11.9K and peaking at $17.6K in mid-December. Downloads followed a similar trend, ending the quarter at around 14K. Active users grew from 412K to approximately 457K.

These insights highlight the dynamic nature of the photo and video app market on iOS in Australia. For more detailed analytics and insights, visit Sensor Tower.